offer
offer

Get Upto

55% OFF

-Coupon Code-

NEW25

offer
offer

Use Our Seasonal Offers!

Claim Now

4500+ Experts Writer

"I'm a highly-qualified academic writer holding Ph.D. credentials in Accounting from the University of South Australia and have been offering term papers, assignments, presentations, case studies, reports, dissertations, theses, research papers, etc., to the college students. I have worked in several disciplines and topics of Accounting till now, and some of them are Financial Accounting, Cost Accounting, Accounting and accountancy, Financial accounting, Management accounting, Auditing, Accounting information systems, Tax accounting Organizations, Professional bodies, Accounting firms, Standard-setters in Accounting, Types of Accounting degrees, Accounting research, Accounting information system, Accounting scandals, etc. If any topic related to this field is making you stressful, then hire me today!"

Steffy Smith

Steffy Smith

Orders in Progress - 68

Orders Finished - 1978

Hire Now

As a Geophysics academic writer at Global Assignment Help Australia, I have guided a wide number of students across Australia to overcome their academic paper writing problems regarding this subject. I can presently assist the students on writing dissertation, thesis, coursework, assignment, essay and case study on topics related to Geophysics. Some of the topics which I have covered include Earth Materials and Stratigraphy, Physical Processes, Solid Earth Geochemistry, Igneous and Metamorphic Processes, Optical Mineralogy and Petrology, Earth Resources, Seismology, Basins and Tectonics, Solar System Geoscience, etc. Students can take my academic writing service for completing their academic papers related to this field.

Kylie Weaver

Kylie Weaver

Orders in Progress - 32

Orders Finished - 1235

Hire Now

I am a master's and Ph.D. degree holder in Electrical Engineering from the University of Sydney. My knowledge has helped many college-goers in submitting effective assignments, dissertations, theses, reports, research papers, terms papers and so on. I can proficiently write in any referencing and citation style as per the guidelines of different colleges/universities. My research in Electromechanical Technology was awarded with distinction. I have written on various topics of this subject including Signal Processing, Microelectronics, Instrumentation, Telecommunications, Electromechanical Technology, Thermal and Hydraulics Prime Movers, Analog Electronic Circuits, Network Analysis and Synthesis, Electrical Engineering Materials and many more. I enjoy teaching and swimming in my spare time.

Joseph Stuart

Joseph Stuart

Orders in Progress - 56

Orders Finished - 2735

Hire Now

I'm a Chartered Accountancy degree holder from the Massey University, Australia. I am also a certified academic writer having eleven years of experience in offering academic writing services to the students who are studying Business law or Chartered Accountancy. The topics that I have covered till now are numerous, but some of them are Taxation, Advanced Accounting, Auditing and Assurance, Financial Reporting, Strategic Financial Management, Advanced Auditing and Professional Ethics, Corporate and Allied Laws, etc. Many students have scored incredible grades in this subject after taking my assistance. It is quite easy for me to write term paper, coursework, assignments, dissertation, thesis and research paper related to this field. I can write efficiently in any citation and reference style required by a student.

Eoin Jones

Eoin Jones

Orders in Progress - 55

Orders Finished - 1565

Hire Now

Affordable Prices

Top Grades at Cheap Rates!

    Prices Starts From
    USD 7.19
    Offer Discount 25 % Off
    USD7.19

    Get upto 51% OFF on Your First Order !

    Prices Starts From

    USD 7.19

    Amazing Features We Offer

    24*7 Help Service

    100% Satisfaction

    No Privacy Infringement

    Super-fast Services

    Subject Experts

    Professional Documents

    R/508/0571 - Different Stages Of Decision Making Process At Coca Cola

    University: London School Of Science Technology

    • Unit No: 9
    • Level: Undergraduate/College
    • Pages: 4 / Words 969
    • Paper Type: Assignment
    • Course Code: R/508/0571
    • Downloads: 2184
    Question :
    '

    The given case of Coca Cola which is largest beverage firm and leading producer of soft drink, millions of people are employed who are working under them.

    •       Develop ability to map a path related to the study comprising of decision making process
    •       Evaluate different form of research to determine influence on the decision making process of Coca Cola
    •       Conduct study of how marketers influenced by the different stages of decision making process at Coca Cola.
    '
    Answer :

    INTRODUCTION

    Their are different kind of process regarding which decision making has been understand by customers and on the basis of which knowledge can be enhance. Further, there are various evaluation of substitutes along with their needs of recognition from research and buy various goods and services that has been manufactured. Apart from it, in order to grow in particular market place company require to make changes in their existing products and services that allow them to take competitive advantages over competitors. Under this assignment the company which is preferred i.e. which is Coca-Cola UK based largest beverage company and is the leading producer and marketer of soft-drinks and it comprises of millions of employees that provide their services at global level (Ali, A., and et. al. ,2011). Further this assignment discuss about the stages of consumer decision making, understanding the consumer decisions, key differences in decision making process, key approaches to marketing research or methods and factors that influence the decision making under the process of B2B and B2C which help in accomplishing the goals of business.

    TASK 1

    P1 Stages of consumer decision making journey

    Consumer behaviour can be described as process under which there are many process are undergo in which consumer go through many steps and thus then they have to make purchase and it generally involves different kind of factors that will influence the decision making of organisation and on the basis of which they are being utilised. Further, there are mainly involvement of five steps which are involved in the whole process of decision making. Further these steps are mainly related to the need of recognisance, search of data, evaluation alternatives purchase available and post behaviour of clients. Further these steps guide the marketers how they effectively communicate with various customers by the help of effective funnel. Further there is one things that consumers does not move within the exact order within particular process. Apart from it, this mainly depend upon type of product consumer is using along with their financial status and performances. Five kind of stages which are describe below:-

    • Need recognition:- The first step plays an vital role in overall operation of business and helpful in decision making process of customers. Under this there is important to have proper understanding of needs on the basis of which they are mainly taken and there is element called need on the basis of which actual purchase of product and services are made. In case of Coca-Cola they will provide flavours drinks to their target audiences and taste and standard quality of product differentiate it from other competitors and provide competitive edge over competitors.
    • Research and collect information:- This is consider as second stage after recognising needs and the main role played under it is related to collection of data and information from various sources and evaluate them in such way which will provide maximum return in future. Buying decision of costumer is generally based on the quality and features that providing by firm compare with their expectation and on the basis of which buying decision has been made. In case of Coca-Cola company research regarding the taste and new flavour customer want in their products on the basis of which they satisfy niche demand of customers.
    • Evaluation of alternatives:- Their are different kind of ways or alternatives through which needs and requirement of customers can be evaluated and the improvement they made in their product and services through which they satisfy the needs of customers. Further improvement can be done on the basis of quality, price and innovative feature made in respect of their goods and services. Further, example can be taken from coca-cola company in which innovative drinks has been developed by company on the basis of which they satisfy needs and wants of customers (Bruwer and Buller ,2012).
    • Actual purchase of products:- Under this stage decision has been taken by costumers regarding what they have to purchase and what they not purchase. This will being examined and determined by all the data they have collected in order to purchase the products and services which help in satisfying needs and desire of customers at optimum manner. For example Coca-Cola drinks are examined properly and on the basis of which individual finalise the products services which he or she mainly will buy the products according to their budget in order to satisfy the needs of costumers.
    • Post purchase evaluation:- This is the last step under which decision has been taken by considering all the facts and elements. Further they is also examination regarding all over performance of workforce and feedback they get from costumers in which all the strengths weaknesses in respect of product has been evaluated and on the basis of all opinion overall improvement has been made which leads to better decision making.

    You may also like to read:- 

    Unit 3 Managing Successful Business Project Level 6 Regent College BTECH HND

    Entrepreneurship And Small Business Management GSM London College

    D/508/9669 Importance of Communication Skill and Its Principles

    Amazing Discount

    UPTO55% OFF

    Subscribe now for More Exciting Offers + Freebies

    Download Full Sample

    Cite This Work

    To export references to this Sample, select the desired referencing style below:

    Students sometimes cannot express their inability to work on assignments and wonder, "Who will do my assignment?" To help them understand the complexities of writing, we are providing "samples" on various subjects. Also, we have experienced assignment writers who can provide the best and affordable assignment writing services, essay writing services, dissertation writing services, and so on. Thus, don't wait any longer! Place your order now to take advantage of discounted deals and offers.

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance